Event Wine Solutions’ mission is to allow wine drinkers the opportunity of enjoying a decent bottle of wine, shared with friends, or wandering a festival site. This is achieved through the use of a highly technical 75cl PET (Polyethylene Terephthalate) bottle, which keeps the wine in a condition comparable with a cork closure glass bottle for in excess of 12 months. The bottle format has been around for some years, but we spotted it being offered at an exhibition in France and just had to explore the possibilities for glass free venues.
The column inches in the weekend papers dedicated to Food and Wine are pored over by the very consumers who have embraced the Festival scene in recent years. Sure they deserve a decent glass of wine to go with their Tibetan Beef Stew with Momos, or North African Souk Nosh, or Paella, or Rare Breed Steak Sandwich, or Goan Fish Curry, or…, well you get the picture?!
Meticulously sourced wines are chosen for their quality, varietal character and ability to deliver a truly consumer friendly wine experience. The elegant bottle format is virtually indistinguishable from glass, until handled. It’s then that the consumer really ‘gets’ the benefits of this bottle format. Indeed, the most common reaction from those first encountering this bottle at an event is, “why hasn’t this been done before?”
Event Organisers quickly realised the practicalities of using these Unbreakable PET wine bottles and Event Wine Solutions’ key brands, ‘Beach Life’ and ‘Applause’ found themselves in demand for a string of successful events, such as: Proms in Hyde Park, Edinburgh Festival, British Beach Polo Championships, WOMAD Festival, Isle of Wight Festival, the list goes on…
With safety on site and ease of recyclability primary concerns of today’s Event Industry, client partners of Event Wine solutions also found that wine sales increased, through consumers enjoying being able to ‘roam’ at an event, share a bottle with friends, but (perhaps most importantly) enjoying high quality wines in a full sized bottle. With numbers of empty bottles going ‘missing’ and unaccounted for after events, it seems that consumers also want to take them home for re-use! Now, that’s greener still!
About Paul Scaife
Paul Scaife (Director of Event Wine Solutions Limited) has been a wine industry professional for over 30 years. Qualified to WSET Diploma Level and with a wide ranging Wine Trade background, he has worked in brand development, product selection and blending, supplier and client relationship management and a myriad other trade roles.
Paul can claim to have sung Sinatra in Japanese Karaoke Bars, flambéed with Remy Martin Louis XIII, spoken in depth on Champagne at many of the country’s finest hotels, been bugged by some rather unpleasant individuals in Bulgarian hotels whilst negotiating wine supply contracts, bumped into (literally) the Queen Mother in Wellington Barracks and got into a whole pile of other scrapes. Small wonder that, having had so much fun in the world of drink bottled in glass, he now seeks a less threatening bottle format to develop.
Quality Wine in Plastic (PET) Bottles
Alternative packaging for wine is nothing new. Indeed, glass bottles themselves are a relatively recent innovation in the history of wine, dating back to the 18th century. Prior to this wine was transported in bulk, and sold from barrel or clay amphora, moving to more temporary storage media at destination, such as wineskin.
The introduction of glass as a storage medium changed wine as we know it: while the notion of ageing wine is not a new one, bottles sealed with corks made it possible for the current fine wine scene to develop.
In recent years, moves have been made to replace glass, which while being excellent at protecting wine from the ingress of oxygen, is heavy and has a tendency to break. Therefore the shift to PET, a plastic which has the more formal name of polyethylene teraphthalate, has been used for wine before, most commonly with small 25 cl bottles, and also with 1.5 litre bottles. But this is the first time that wine in standard sized 75 cl bottles has been presented in plastic.
PET is supported by WRAP (Waste Resources and Action Programme), a government-sponsored initiative.